Revolutionising payment efficiency and enhancing player experience
Innovation and dedication,
Combined with exceptional payment solutions.
Background
Rootz is known for its dynamic approach to online gaming. It consistently seeks cutting-edge technologies to optimise its operations. As a growing entity in the iGaming sector, Rootz prioritises efficient, secure, and seamless payment methods to deliver a superior gaming experience to its players.
With multiple brands under its umbrella, including its new offering, Chipz.com, Rootz requires a payment infrastructure that not only supports its expansive reach but also complies with diverse and constantly changing regulatory standards.
Challenge
Rootz faced the challenge of launching a new brand, Chipz.com, in the Finnish market, which demanded high-performance payment solutions. The company needed an account-to-account (A2A) payment provider capable of handling instant deposits and withdrawals while ensuring a seamless player experience. The Finnish market, like other Scandinavian markets, requires ultra-reliable and fast payment methods to meet customer expectations and remain competitive.
Additionally, Rootz needed a payment partner that could reduce the incidence of customer support queries and provide a robust, technically sound product to minimise chargeback and fraud errors. Ensuring compliance with regulatory standards across different jurisdictions was also crucial for Rootz to maintain its operational integrity and support its growth ambitions.
Solution
Rootz chose Brite as its A2A payment provider primarily to support the launch of its new brand, Chipz.com, in the Finnish market. The decision was driven by the need for a high-performance, second-generation A2A payments company known for its reliability and seamless user experience. Brite Play, Brite’s standout product, was identified as the perfect solution to meet Rootz’s needs for instant deposits, withdrawals, onboarding, and direct connections to banks.
Brite distinguished itself with its extensive market coverage, particularly in Finland, where instant and ultra-reliable payment methods are essential. The integration process was notably smooth, supported by a dedicated representative from Brite who ensured quick and efficient communication, significantly speeding up the integration timeline. This proactive support and the robustness of Brite Play were critical factors in Rootz’s choice.
Moreover, Brite’s ability to provide a payment method that customers trust and are familiar with reduced the need for customer support, allowing Rootz to focus on enhancing the gaming experience. The seamless and reliable service provided by Brite has also contributed to higher conversion rates and reduced chargeback and fraud errors, reinforcing the overall efficiency and security of Rootz’s payment operations.
Results
Enhanced Compliance: Brite’s adherence to strict regulatory frameworks ensures that Rootz remains compliant across multiple jurisdictions. This alignment in compliance standards is crucial in maintaining Rootz’s operational integrity and avoiding regulatory pitfalls.
Improved User Experience: Integrating Brite’s payment solutions has led to a smoother and more satisfying user experience. The reliable transaction processes and instant payout mechanisms increase player satisfaction and loyalty. In the Finnish market, familiarity and trust in A2A payments have further enhanced user confidence.
Higher Conversion Rates: Brite’s robust and reliable A2A payments have resulted in consistently high conversion rates, staying above 92% on Brite Play. The product’s near-zero downtime has been a key factor in maintaining these high conversion rates.
Operational Efficiency: Rootz benefits from Brite’s efficient and reliable services, which reduce chargebacks and speed up transaction processing times. This operational efficiency allows Rootz to allocate resources more effectively and focus on core business areas.
Reduced Customer Support Needs: Brite Play’s reliability has significantly reduced the need for customer support. With fewer queries and issues related to payment processes, Rootz can provide a more streamlined and hassle-free experience for its players.
Market Growth: Brite has been Rootz’s fastest-growing payment provider in the Finnish market, rapidly gaining market share from a long-established competitor. This growth positions Rootz for further expansion and strengthens its presence in the market.
Strategic Alignment: Brite supports Rootz’s strategic goals of providing the best user experiences and maintaining the highest performance standards. The collaboration has been robust, with ongoing development and strong technical support, aligning with Rootz’s vision of product excellence.
