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Brite Play

From Payment to Sign-Up in Seconds

Combine user account creation and payment into one flow, delivering a verified account and funded consumer instantly.

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Connected to 3,800+ banks across Europe

What is Brite Play?

Brite Play condenses minutes of form-filling into a single, high-converting flow. Full account creation and funding in a user journey designed for maximum conversion.

One Flow. Multiple Benefits.

Skip the complex forms without skipping KYC. Brite Play is the fastest way to acquire high-value consumers and automate your data collection – all in one journey.

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Accelerate Conversion

Eliminate the single biggest barrier to entry—the registration form.

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Drive High-Value Payments

Gain a proven uplift in the average payment value across consumers.

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Smoother Onboarding

Speed up your consumer acquisition with specific KYC data and minimal friction.

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Deliver Great UX

An onboarding and payment flow that inspires long-term retention from the start.

Head of Merchant Solutions
Manfred Schulz
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Why Brite Play is essential for businesses where account creation causes payment friction

“The truth is, merchants are losing consumers at the KYC wall – watching them fail to convert at sign-up. Brite Play is the essential fix for that acquisition leak. It eliminates the friction by combining forms, verification, and payment into a simple flow that takes seconds. Enabling merchants to stop demanding paperwork, and instantly acquire a verified, compliant, and crucially happy consumer.”

Picture of Manfred Schulz of Brite Payments to go alongside his explanation if Brite Play.
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The Brite Play Experience

Choose Brite to pay and onboard

Consumers can pay immediately, using the payment itself to trigger the account creation process.

Select bank and authenticate

Benefit from the use of local e-ID providers for secure verification of consumer data.

Select account

Returning users can checkout even faster by skipping this step with a preselected account.

Payment Confirmed. KYC data provided.

Once the consumer confirms, merchants are notified instantly. Account creation can be finalised and funds typically arrive in seconds.

Features to Keep Consumers Coming Back

Brite Play is a complete customer acquisition and retention solution.

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Instantly collect first/last name, address, date of birth and ID number.
Data-Rich Registration
Data-Rich Registration
Enforce anti-money laundering controls by ensuring payouts are sent to verified payment accounts.
Closed-Loop Payouts
Closed-Loop Payouts
Ensure funds are always transferred from a verified user preventing a bad actor topping up a legitimate account.
First-party Deposit Lock
First-party Deposit Lock
Display Brite optimally, aligned to your checkout strategy – alongside other payment methods or as a standalone.
Flexible Presentment
Flexible Presentment
After the initial payment, consumers can log in directly to a merchant using their secure bank credentials.
Easy Login
Easy Login

Brite Performance

Full compliance doesn’t require sacrificing speed or conversion; gain the fastest route to a fully verified and funded consumer.

<60s

To pay and sign-up: Allow consumers to verify, register, and fund their balance in seconds, not days.

+7.7%

Higher AOV: Proven average uplift in payment value per transaction across merchants using Brite Play.

<20s

KYC can be a lengthy process. Receive valuable data combined with a payment within less than 20 seconds.

Our Customers

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Gaming

The Brite Play product was exactly what we required. With it, we've had much fewer customer support contacts. The product is extremely reliable and robust, and the payment method has become familiar to our customers.
Sam Brown
CEO
Rootz
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Gaming

We’ve seen quite a few positive effects since bringing Brite in as our payment method. Our conversion rate of players from the site to becoming first-time depositors is among the highest in the markets we’re in.
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Ross Parkhill
CEO
Rhino Entertainment
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Minimal Calls. Maximum Insights.

Built on a high-efficiency API design, Brite Play reduces friction for both your consumers and your servers. Explore the docs and see the technical advantage.

Go to Brite Docs
Ready to solve your payment challenge?
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Contact Sales
Ready to solve your payment challenge?
Book a Demo
Contact Sales
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FAQs

Your Brite Play Questions Answered

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Brite Play is Brite’s all-in-one unified solution that supports the complex processes of KYC/account verification and adds the first payment/deposit into a single, high-conversion flow. It reduces the need for manual form-filling and document uploads, delivering a verified and funded consumer in seconds.

Internal Brite data across various merchants has shown that Brite Play can deliver a significant average order value (AOV) uplift. We’ve seen up to a 31% increase in AOV and an average of 7.7% increase across all merchants using Brite when comparing Brite Play deposit amounts to regular payments.

This is attributed to the optimised, low-friction experience and the strong consumer trust generated by paying directly through their bank environment. (Note: While we can’t provide a precise figure without a specific A/B test, industry data shows optimisation tools can increase AOV significantly.)

Brite Play dramatically reduces friction, transforming the sign-up and payment process from a multi-step, minutes-long task into a fast, single-session flow that takes less than 60 seconds. This speed is achieved by leveraging bank-verified data and instant payment initiation simultaneously.

The technical benefit is significant simplicity and reduced overhead. Instead of managing separate API integrations for data provisioning to support your KYC, account creation, and payment processing needs, Brite Play consolidates these steps behind a single, clean API flow. This minimises the technical complexity and testing burden on your development team.

The closed-loop payout system is a key measure in view of AML and security controls where payouts are restricted exclusively to the bank account used for the initial payment. This mechanism is important for Brite Play as it confirms the verified identity is tied to the movement of funds, preventing money laundering and account takeover fraud.

The industry in which your business operates will abide by regulations that dictate whether this process should be mandatory. If so, Brite Play is here to help you stay compliant.

Brite Play provides bank-verified user data at the point of funding which you may need to collect for your own KYC requirements. It does not replace your KYC requirements and Brite is not a KYC provider. You are solely responsible for assessing your KYC needs.

Any more questions?
Talk to Support