Streamlining the payment process and ensuring compliance
Innovation and dedication,
Combined with exceptional payment solutions.
Background
FDJ United, which acquired Kindred Group, continually seeks innovative, efficient solutions to elevate its payment ecosystem. Operating in highly regulated markets, FDJ United prioritises secure, seamless, and compliant payment methods to ensure a superior user experience for all players.
With a diverse and well-known portfolio of online gaming brands, FDJ United requires a robust payment infrastructure that can support its extensive market reach and adhere to stringent regulatory standards.
Challenge
FDJ United needed to find an account-to-account (A2A) payment provider to achieve greater market coverage and avoid gaps in service availability within key regions.
Additionally, it was essential to ensure regulatory compliance within those same jurisdictions and swiftly adapt to regulatory changes.
FDJ United also required a payment partner that could offer reliable support when it needed it most, especially during big events. Finally, it needed a partner that could enhance its gaming experience by providing seamless and secure transactions for its players.
Solution
After conducting an in-depth market analysis and thorough evaluation of potential partners, FDJ United selected Brite as an A2A payment provider.
Brite stood out for its extensive European market coverage and commitment to innovation and regulatory compliance. The collaboration with Brite now enables FDJ United to implement instant payouts and efficient reconciliation in a range of diverse markets, including Finland, Belgium, and other Eastern European countries.
Additionally, Brite’s flexible and proactive support were crucial factors in FDJ United decision. In particular, Brite is able to demonstrate a willingness to grow alongside FDJ United, adapting and innovating to its constantly evolving needs. This collaborative approach ensures Brite’s payments solutions seamlessly integrate into FDJ United payment ecosystem, enhancing operational efficiency and players’ satisfaction.
Results
Improved Compliance: Brite’s adherence to strict regulatory frameworks ensures that FDJ United remains compliant across multiple jurisdictions. This alignment in compliance standards is crucial in maintaining FDJ United operational integrity and avoiding regulatory pitfalls.
Enhanced User Experience: Integrating Brite’s payment solutions leads to a smoother and more satisfying user experience. The reliable transaction processes and instant payout mechanisms increase player satisfaction and loyalty.
Operational Efficiency: FDJ United benefits from Brite’s efficient and reliable services. Reducing chargebacks and speeding up transaction processing times streamline FDJ United payment operations, allowing for better resource allocation and focus on core business areas.
Future Growth: Brite’s scalable solutions position FDJ United for future expansion. The capability to swiftly adapt to new regulatory requirements and market conditions supports FDG United’s growth ambitions, enabling entry into new markets and strengthening its presence in existing ones.
