How Läkarmissionen uses Brite’s Data Solutions to protect and grow its vital recurring donor base
Reducing failed transactions and manual work through seamless, BankID-verified Autogiro signups
Benefits
Reduction in Failed Transactions
By moving away from a legacy provider to Brite’s robust API, Läkarmissionen eliminated the technical errors that previously caused donor drop-offs.
Elimination of “Manual Work”
Automated account fetching removes the risk of “fat-finger” errors, such as missing digits in specific bank clearing numbers, saving the team hours of manual correction and donor outreach.
Lower Donor Acquisition Costs
Superior User Experience
Donors no longer need to memorise their specific bank details; a simple BankID authentication fetches the data instantly, keeping donation momentum high.
Background
Challenge
For Läkarmissionen, Autogiro (Direct Debit) represents one-third of their total income. However, the fundraising environment is increasingly difficult; traditional methods like cold calling and physical mail are seeing declining response rates. To combat natural donor churn, the organisation must effectively recruit new supporters via their website.
The primary hurdle was “donor friction.” Manual entry of bank details is a notorious conversion killer; donors rarely know their clearing or account numbers by heart. Läkarmissionen’s previous technical solution was plagued by instability and high failure rates, meaning that even when a donor was motivated to give, the technology often failed them at the point of signup.
Solution
Läkarmissionen integrated Brite Data Solutions (account information service, AIS) to power a frictionless, automated onboarding flow. Instead of asking donors to navigate complex forms, the new system lets them use Mobile BankID to identify themselves and their bank securely. Brite then automatically retrieves the correct account information required for the Autogiro mandate. This ensures that the data is 100% accurate and verified directly by the donor’s bank, creating a “smooth and easy” path to contribution.
Results
Technical Reliability Restored
Replacing an underperforming legacy system with Brite provided the stability Läkarmissionen needed to ensure donor intent successfully translates into a processed mandate.
Minimised Financial Waste
By reducing failed transactions, the organisation protects the budget spent on donor recruitment, ensuring technical errors no longer undermine fundraising efforts.
Enhanced Donor Trust
The “bank-native” feel of the Brite integration builds trust from the first interaction, making it simpler for donors to commit to long-term support.
Streamlined Back-Office Operations
The automation of account lookups has significantly reduced the administrative burden on the CRM and loyalty teams, who previously had to correct incorrect bank details manually.
