Repejo Case Study | Brite Payments

Creating a donation checkout that converts

How Brite Payments helps Repejo streamline recurring payments for charities and NGOs

Product
Data Solutions

Industry
Non-profit organisation

Stockholm, Sweden

Benefits

Efficient onboarding and integration to get up and running in checkouts.

A 17% increase in donor stock was achieved in two months for one customer.

Integrating a scalable, cost-effective payment solution is helping Repejo grow its business.

71% of new donors chose Brite over manual account entry.

Background

Repejo is a payment operator in Sweden that provides a streamlined donation checkout experience for non-profits and NGOs. Its core mission is to help charities increase their donations by providing a modern and user-friendly checkout that matches the standards of e-commerce. Repejo understands that a frictionless experience is crucial for converting visitors into donors and one-off donations into recurring donations. The company focuses on simplifying the donation checkout process and reducing administrative burdens for its customers.

Challenge

Repejo noted that the manual entry of account details was a significant hurdle in the donation process, especially for recurring donations via a Swedish direct debit service, Autogiro. Donors were often frustrated by this step, as they might not know their account number off the top of their head. This friction led to high drop-off rates and was particularly problematic for older donors. Additionally, manual entry often resulted in incorrect account numbers, creating a significant administrative burden for the non-profits, who would have to contact donors to correct the information manually. Repejo needed a way to automate and simplify this process to improve conversion rates at nonprofit checkouts and reduce administrative work for their clients.

From the get-go, we felt that if we were providing an innovative checkout experience, we needed to work with an innovative partner, Brite.

Daniel Karlsson

CEO and Founder

Solution

Repejo integrated Brite’s Data Solutions into its checkout flow to solve the challenge of manual entry and finding account details quickly and easily. Brite provided an automated account lookup service that uses open banking APIs. Instead of manually typing their account details, donors can now securely and instantly provide their information through their bank’s trusted authentication method (such as BankID). Brite’s solution removes the “massive hurdle” of manual entry, making the process faster, more secure, and less prone to errors. The partnership also allows Repejo to offer all its customers a first-class, seamless donation checkout experience, regardless of size.

Results

The partnership with Brite’s Data Solutions has yielded significant, measurable results for Repejo and its customers.

Increased Conversion Rates
One of Repejo’s customers, Apologia, saw 71% of new donors choose to use the Brite solution instead of manually entering their account details. The organisation also increased its donor base by 17% in just two months, leading to its “best campaign ever.”

Reduced Administrative Burden
Data Solutions account look up service significantly reduces non-profits’ administrative and manual tasks by ensuring account numbers are correct. This allows them to focus on their core mission rather than correcting donor information.

Enhanced Trust and Security
The presence of Brite, a trusted brand with a corporate-feeling checkout, increases the overall trustworthiness of the donation process. This is critical for encouraging donations, especially for high-value donors.

Competitive Advantage
Repejo’s integration with Brite has been a key driver of growth. It was crucial in securing a large top-20 NGO that would have been difficult to acquire otherwise.

For one particular customer, if we hadn’t had Brite as part of our checkout, I’m not sure we would have closed them, or at least not as fast.

Daniel Karlsson

CEO and Founder