Brite Play

Brite Play is Brite’s all-in-one unified solution that merges the complex processes of KYC/account verification and the first payment/deposit into a single, high-conversion flow. It eliminates the need for manual form-filling and document uploads, delivering a fully verified, compliant, and funded consumer in seconds.

Internal Brite data across various merchants has shown that Brite Play can deliver a significant average order value (AOV) uplift. We’ve seen up to a 31% increase in AOV and an average of 7.7% increase across all merchants using Brite when comparing Brite Play deposit amounts to regular payments.

This is attributed to the optimised, low-friction experience and the strong consumer trust generated by paying directly through their bank environment. (Note: While we can’t provide a precise figure without a specific A/B test, industry data shows optimisation tools can increase AOV significantly.)

Brite Play dramatically reduces friction, transforming the sign-up and payment process from a multi-step, minutes-long task into a fast, single-session flow that takes less than 60 seconds. This speed is achieved by leveraging bank-verified data and instant payment initiation simultaneously.

The technical benefit is significant simplicity and reduced overhead. Instead of managing separate API integrations for identity verification, account creation, and payment processing, Brite Play consolidates these steps behind a single, clean API flow. This minimises the technical complexity and testing burden on your development team.

The closed-loop payout system is a key AML/security control where withdrawals are restricted exclusively to the bank account that initiated the original deposit. This mechanism is important for Brite Play as it confirms the verified identity is tied to the movement of funds, preventing money laundering and account takeover fraud.

The industry in which your business operates will abide by regulations that dictate whether this process should be mandatory. If so, Brite Play is here to help you stay compliant.

Brite Play provides bank-verified data and proof of identity at the point of funding. This reduces the need for manual document checks and gives you a greater ability to ensure your consumer is compliant from the first transaction. Further Enhanced Due Diligence (EDD) may still be required based on your specific risk model or a consumer’s subsequent behaviour.