Enhancing the Donation Payment Experience
How innovation and dedication combined with exceptional payment solutions made for exceptional results.
Benefits
14%
Increase in the number of monthly donations since implementation.
User-friendly
Donors no longer need to fill out extensive forms, thanks to AIS.
Reduced dropouts
More potential donors are now able to make donations.
Background
Suicide Zero, a Swedish non-profit organisation founded in 2013, is dedicated to reducing the number of suicides in Sweden, where approximately 1,500 individuals die by suicide annually. The organisation works to prevent suicide through education, influencing policymakers, and funding critical research. Suicide Zero’s vision is a society where no one feels the need to take their own life, comparable to Sweden’s vision for zero traffic fatalities.
The organisation has grown significantly since its inception, now employing 27 people across Sweden with a headquarters in Stockholm. Funding primarily comes from private donations, which make up over 60% of their income, alongside contributions from companies and foundations.
Challenge
One of Suicide Zero’s main challenges is ensuring a continuous and reliable stream of donations to support its activities. This involves effectively communicating the impact of donations and making it as straightforward as possible for individuals to contribute.
Yet, signing up as a monthly donor was cumbersome, requiring extensive manual entry of information, leading to high dropout rates and manual input errors. These issues hindered the donation process and created significant administrative burdens. Moreover, maintaining transparency and compliance with stringent regulatory standards is crucial for the organisation to build and maintain donor trust.
We chose Brite as a payment partner to make it even easier to support Suicide Zero’s work, particularly for signing up as a monthly donor. Brite’s solution was exactly what we needed.
Solution
To address these challenges, Suicide Zero implemented Brite Data Solutions product, which provides an Account Information Service (AIS). Using this product, Sucide Zero was able to streamline their donation process, particularly for monthly donors. Brite’s AIS solution automates the collection of address and account information via BankID, significantly reducing the number of form fields required and eliminating manual entry errors.
This integration has made the donation process more user-friendly and efficient, reducing dropouts and administrative workload. Data Solutions also ensures that the organisation adheres to high regulatory standards, further building donor trust. The streamlined process has resulted in a smoother donor experience, increased conversion rates, and operational efficiency, allowing Suicide Zero to focus more on its core mission of suicide prevention.
Results
Higher conversion rates
Since implementing Brite Data Solutions, Suicide Zero has seen a 14% increase in the number of monthly donors. The AIS solution’s ease of use and reliability have contributed to higher conversion rates, a critical organisational metric. This growth is vital for the long-term sustainability and planning of Suicide Zero’s programmes and interventions.
Improved donor experience
Integrating Brite’s AIS solution has led to a significantly smoother and more user-friendly donation process. Donors no longer need to fill out extensive forms, and the automated information collection reduces errors and frustration, resulting in a better overall experience.
Reduced dropout rates
The streamlined donation process has decreased dropout rates, ensuring more potential donors complete their donations. This stability in donations is crucial for the sustained funding of Suicide Zero’s initiatives.
Enhanced compliance
Brite’s adherence to strict regulatory frameworks ensures that Suicide Zero remains compliant across all necessary regulations. This compliance enhances donor trust and aligns with the organisation’s commitment to transparency.
Operational efficiency
Reducing manual entry errors and administrative burdens has allowed Suicide Zero to allocate resources more effectively. This operational efficiency means focusing more on their core activities, such as education and advocacy, than administrative tasks.
Strategic alignment
The partnership with Brite supports Suicide Zero’s strategic goals of increasing donor engagement and operational effectiveness. The improved donation process aligns with their suicide prevention mission by ensuring consistent and reliable funding streams.
Brite has helped us reduce the number of form fields and manual information entry, making the donation process much smoother and reducing dropouts.”